Thursday, January 03, 2008

2007: Year in Review

As another year passes, I'm pleased at the diversity of solutions that our team developed this year. These few selections highlight the range of solutions we offer:

ElsevierDistributed Authorship Custom Web Application System
One of the world's largest published launched a beta version of our software to streamline book production. Our focus on Web 2.0 interface design allowed for quick internal adoption and generated demand for a quicker rollout.

Vertex PharmaceuticalsStrategic Marketing Campaign
OHO helped Vertex reach candidates in new geographic regions. Through an online campaign, Vertex was able to extend their reach and increase their ability to source candidates directly.

Children's Health FundGoogle Advertising Campaign
When CHF was named one of the four US charities to be featured by American Idol, OHO helped them capitalize on this opportunity developing a campaign in 24 hours. Using search engine advertising, we drove 27% more traffic to the site resulting in an additional 3,200 visitors, $60K in donations and over 500 new people added to their e-mail list.

Thanks to all of our clients for a great year – we look forward to a year of innovation in 2008.

Web Videos Receive Honors from Ava Awards

The Ava Awards – an international multi-media and video awards competition – have honored two web video campaigns developed for the Vineyard Christian Fellowship Greater Boston and The River Church in New York City.

The web videos were the destination of the out-of-home and direct mail marketing campaigns also developed by OHO. The stylized videos used actual people sharing testimonials of their experiences and offered a way to make a personal connection with target audiences.

The videos have received thousands of unique views and have proven an effective tool for extending web site visits and driving people deeper into the site.