Thursday, August 16, 2007

"Visible Results" Campaign: Snitching an Idea from Our Own Playbook

Earlier this year we pioneered advertising on the EZ Ride Shuttle in Cambridge. This private shuttle service transports North Station commuters to the heart of the life sciences community in Cambridge.

For the cost of one half-page Sunday Boston Globe ad, we were able to secure advertising on an entire fleet of shuttle buses for one month. The campaign helped raised the profile of Synta, a Lexington-based biotech company. The ads made an impression: "You are everywhere!" other folks told our client.

We seized the opportunity to advertise to the Cambridge life science community this summer with a set of our own ads promoting one of our three lines of business: life science recruitment advertising.