Red Sox Nation Identity Project

The Boston Red Sox have selected OHO to develop a new logo for their number one marketing program, the Red Sox Nation. The program was begun two seasons ago and has recruited over 100,000 "offical citizens" since its inception. The Red Sox turned to OHO to help brand the Red Sox Nation program and establish it as a product. The new logo will roll out in December with the launch of the 2007 Red Sox Nation program.