Vertex Raises Profile for Recruiting with Online Campaign

We just wrapped up a massive online campaign for Vertex Pharmaceuticals (www.vrtx.com) to help them recruit talent from New Jersey and Philadelphia. The results were fantastic: over 28,000 visitors to the careers section in 3 months with an average increase of over 100% in traffic from the target geographic regions. The client reported an increase in resume flow over the three months as well.

Once again, the campaign demonstrated the power of Google to us. Google allows us to target ads (text, banners, rich-media) on specific non-Google web sites such as LinkedIn, The New York Times, or many life science specific sites. For one biotech hub site, we explored purchasing banner ads directly – the cost for three months: nearly $24,000. We were able to run the same number of ad impressions using Google ad placement for just $1,500 and generate nearly 1,000 clicks or about $1.50 a visitor.

Google and Yahoo search engine advertising campaigns also delivered some of the top results. See the creative and read the full report.